Spotting sneaky tactics on TikTok that manipulate views…and you

Social media users are being urged to stay vigilant against subtle but effective tactics on TikTok designed to manipulate emotions, views, and engagement. Experts warn that these methods not only distort information but also feed algorithms, perpetuating potentially harmful content loops.

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One common strategy involves lengthy text overlays on short videos. Creators often include a large amount of text that cannot be read in a single viewing, encouraging viewers to replay the video multiple times. While this may seem harmless, replaying signals to the algorithm that the content is engaging, prompting it to promote similar videos.

Another tactic to watch out for is deceptive subtitles. Some videos, especially those in languages unfamiliar to the viewer, include inaccurate translations or captions. These misleading subtitles can completely alter the meaning of the content, often to sensationalize or misinform.

TikTok users are also cautioned about videos employing emotionally manipulative editing techniques, such as somber music or black-and-white visuals. These methods, reminiscent of old infomercial strategies, are designed to evoke strong emotional reactions, making the content feel more persuasive or urgent than it actually is.

Lastly, the rise of “algo speakers” is becoming a concern. Creators use code words or deliberately misspell terms—like replacing an “o” with a “0” or an “e” with a “3”—to avoid detection by TikTok’s content moderation systems. This allows misleading or otherwise restricted content to circulate freely.

Experts emphasize the importance of critical thinking when engaging with content on TikTok, saying these platforms are designed to maximize engagement, not necessarily to present accurate or reliable information.

As TikTok continues to grow in popularity, users are encouraged to scrutinize what they watch and think twice before sharing or interacting with content that may be designed to deceive.