Trapped in the feed: Algorithms are shaping your reality

The moment someone clicks on a post or searches a topic, social media algorithms begin shaping their feed. For example, searching for “DNR hunting updates” or “Pro football news” prompts platforms to remember those clicks and assume a preference for similar content. Even a single search or click can lead to a feed filled with hunting content or sports updates, with similar patterns applying to news and politics.

This personalization often leads to the creation of “echo chambers,” where users primarily encounter content that aligns with their initial interests and viewpoints. In areas such as news and politics, echo chambers can increase polarization, intensifying perceptions of opposing views as more extreme than they may actually be.

To break out of these echo chambers, experts recommend following a diverse range of sources. For those with conservative leanings, seeking out liberal-leaning news sources—or vice versa—can introduce a wider variety of perspectives, providing a fuller understanding of current events and issues.

Veterans understand the importance of gathering varied insights before making decisions, a skill emphasized in leadership. In today’s digital environment, the choice becomes whether to feel right or to be right—highlighting the importance of critical thinking and a balanced perspective.