That’s not what they said: The rise of fake quotes in your feed

A growing number of online posts are using false attribution to stir emotions and manipulate public opinion, according to digital literacy advocates. The tactic involves falsely linking quotes, images, or actions to public figures or groups in order to provoke outrage, confusion, or division.

False attribution has become a common strategy used by bad actors online. For example, a meme might claim that an NFL player insulted someone from a MLB team from that same state—yet no article, video, or credible sports outlet confirms the story. These types of claims often spread quickly despite having no basis in fact.

Experts recommend three key steps to verify whether a quote or claim is authentic. First, check for a source: does the post include a credible link or citation? Second, cross-check the information—can the same claim be found in at least two reputable news outlets? Third, reverse-search any images using tools like Google Lens to determine whether a photo has been altered or taken out of context.

Veterans are encouraged to take a more deliberate approach to information they see online. False attribution doesn’t just mislead—it erodes trust and amplifies division. By pausing to verify before sharing, individuals can help stop the spread of misleading content and protect their communities from manipulation.