SAO PAULO (AP) — Senator Flávio Bolsonaro has been chosen as the presidential candidate for Brazil’s Liberal Party, stepping into the political spotlight as he aims to challenge current President Luiz Inácio Lula da Silva in the upcoming election. The son of former President Jair Bolsonaro, Flávio faces significant hurdles in his campaign amidst a lack of support from centrist parties and notable political figures.
Despite the enthusiasm of approximately 500 supporters at the announcement event in Sao Paulo, the absence of influential allies was evident. Michelle Bolsonaro, the senator’s stepmother and a key figure among evangelical voters, did not attend due to recent public disagreements with Flávio. Instead, she conveyed her support through a brief recorded message.
Milei and Netanyahu express support
In a bid to gain international backing, Flávio Bolsonaro has secured endorsements from Argentina’s President Javier Milei and Israeli Prime Minister Benjamin Netanyahu. He also seeks further support from former members of U.S. President Donald Trump’s administration. Milei emphasized the need for Brazil to move away from what he described as “the Lula risk” of continuing progressive policies.
The absence of former President Jair Bolsonaro, who is serving a 27-year sentence for a coup attempt, was notable. An AI-generated video featuring him was shown instead. During the event, Flávio Bolsonaro paid tribute to his father and criticized President Lula, expressing determination to win the presidency. “You are going to put this presidential sash on me next year,” he declared, accusing Brazil’s Supreme Court of targeting his family.
Search for a running mate continues
Efforts to secure a prominent female running mate have so far been unsuccessful, with former Agriculture Minister Tereza Cristina declining the offer. Her party, the Popular Party, which played a crucial role in Jair Bolsonaro’s presidency, has distanced itself from Flávio’s campaign. Lawmaker Zé Trovao commented that this could lead to a more ideologically driven campaign.
Political consultant Thomas Traumann noted the challenges Flávio Bolsonaro faces, remarking that he has been on the defensive since his campaign began. Meanwhile, President Lula’s Workers’ Party is set to confirm his reelection bid on August 2 in Sao Paulo.
Flávio Bolsonaro faces an uphill battle
Flávio Bolsonaro’s campaign has encountered several setbacks, some of which are self-inflicted. Allegations emerged that he sought financial support from imprisoned banker Daniel Vorcaro for a film about his father, leading to a loss of support. His visit to the U.S. further complicated matters, as his actions were linked to new tariffs on Brazilian exports.
During a period of national focus on the World Cup, Flávio faced further criticism from his stepmother, who accused him of disrespect in a phone call. The two have since reconciled, with Michelle Bolsonaro accepting his public apology.
Traumann remarked that Flávio Bolsonaro’s appeal to moderate voters has diminished, noting that he now relies heavily on the radical core of his campaign. “He has lost voters who are against the Workers’ Party but are also more moderate,” Traumann said.
As the campaign progresses, it remains to be seen how Flávio Bolsonaro will navigate these challenges and whether he can broaden his support base.



